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Asset Management · Metadata · Delivery

One catalog. Every label.UMG · WARNER · BMG · CONCORD · HYBE · 3,000+ MORE

OpenPlay is the music industry's asset relationship management system — metadata, EPKs, releases, rights and direct DSP delivery in a single platform. Used by two of the three majors and three thousand independents.

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ENTERPRISE 3,000+ Labels Direct DSP Delivery SOC 2 Ready
Workflow

Ingest. Manage. Deliver. From one platform.

OpenPlay covers the back office of a music company end-to-end — from the moment a track is ingested in the studio through to the row of DSPs it lands on, with every metadata field, asset version and rights flag tracked along the way.

01 — Ingest

Capture metadata at the source

Pull source files from any studio session. Quality-control time checks run on ingest. The Sessions feature captures recording metadata at the asset level so studio engineers, producers and artists contribute clean data from day one — not weeks later when it's already wrong.

● source files · stem versions · session metadata · QC checks
02 — Manage

Every field, every version, audited

Field-level role permissions, audit logs on every transaction, edit-lockout to prevent simultaneous edits, revision histories preserved. Nested project structures, bundling of digital plus physical plus merch, release calendar with full visibility, secure trackable EPKs with pass codes and territory restrictions.

● field-level perms · audit log · revisions · EPK tracking
03 — Deliver

Direct DSP delivery, no markup

OpenPlay Reach delivers your release to Spotify, Apple Music, YouTube, Amazon Music, TIDAL and downstream partners — at the label, artist or per-release level. Pick OpenPlay's direct DSP delivery, your own provider, or any combination. No proprietary data barriers, no per-delivery fees with subscription.

● direct to DSPs · Merlin compatible · 5% third-party licenses
Signature feature · OpenPlay Reach

Distribution decoupled from label services.

The traditional "distribution" model bundled the technical transmission of music to DSPs with marketing, promotion and playlisting — and charged labels twenty-plus percent for the bundle. OpenPlay Reach un-bundles that: technical delivery becomes a feature of your catalog management subscription, not a percentage cut on every release.

Pick your delivery strategy per label, per artist, or per release. Use OpenPlay's direct DSP delivery program, route through your existing distributor, or mix both. Merlin members deliver for free using their existing licenses; non-Merlin members access third-party licenses for a 5% fee — a discount unmatched in the industry.

Visibility runs the other direction too — track downstream deliverability status, partner-by-partner, in real time. Every delivery logged, every failure flagged, every territory tracked.

Who It's For

Built for any company managing music as a catalog.

If you have more than a hundred releases under your roof, the back office is a real workload — and that's where OpenPlay earns its keep. Solo bedroom artists are better served by DistroKid or TuneCore.

IL

Independent labels

A catalog management experience that majors have used for years, at an entry-tier price point — including free Direct Delivery to global DSPs.

MG

Major label groups

Multi-tenant OpenPlay Platform manages thousands of wholly-owned and distributed labels. Approval workflows, tenant-by-tenant feature flags, common services.

DI

Distributors

Multi-layered approval, communication tools for corrections, partner-specific delivery requirements, downstream status visibility back to OpenPlay Music users.

PB

Music publishers

Rights, clearances and publishing data alongside masters. Granular permissioning, full audit logs, RESTful API to integrate with internal royalty systems.

Capabilities

The enterprise toolkit without the enterprise pain.

Built from the ground up by music industry veterans — every feature is something a label, publisher or distributor actually asked for, not a generic SaaS dashboard with music-shaped icons bolted on.

Metadata · QC

Field-level permissions. Full audit trails.

Every transaction logged with revision history. Field-level role permissions assign editing rights down to individual data points. Edit-lockout prevents two people overwriting each other's changes. Time-code checks on ingest catch metadata mismatches before they hit DSPs. This is the kind of governance that majors require — and that most catalog systems pretend doesn't matter.

ISRC validation● PASSED
Rights cleared● 100%
Composer credits● REVIEW
Audit log entries2,418 · this release
EPKs

Trackable EPKs

Pass-coded electronic press kits with territory restrictions and expiration windows. Real-time view tracking.

Connect

B2B app exchange

Audioshake BeatBread LyricFind Musixmatch Pex Beatdapp Muserk +more
Calendar

Release calendar

Visualise upcoming releases and tour dates across all labels. Filter by config, type, label or artist.

Bundles

Bundling system

Combine digital, physical and merch as a single product. Domestic and international sizing supported.

Reach delivery

Direct to every major DSP.

Spotify, Apple Music, YouTube, Amazon Music, TIDAL, Deezer and 400+ downstream partners. Per-release routing, real-time deliverability status, no per-delivery fees on subscription.

SPOT
100%
APPL
100%
YTBE
96%
DEEZ
queued
Honest Comparison

Where OpenPlay wins — and where it doesn't.

The enterprise catalog category is a small one. OpenPlay's edge is depth, major-label trust and the Connect marketplace; it's not the simplest tool for solo artists or three-release labels.

OpenPlay Counterpoint Curve Synchtank
Trusted by majorsUMG · WMG · BMGSome indiesMostly indiesPubs & majors
Direct DSP deliveryYes · free w/ subVia partnersRoyalty focusSync focus
Multi-tenant for distributorsOpenPlay PlatformNoNoLimited
Field-level permissionsYesRole-basedRole-basedYes
B2B app exchange (Connect)8+ providersNoNoNo
RESTful APIFull coveragePartialYesYes
Pricing transparencyContact salesContact salesTieredContact sales
Bedroom-artist friendlyNoNoNoNo
Capability matrix as of June 2026. Vendor positioning per published materials.
From the back office

What labels, distributors and publishers say.

★★★★★
Migration off our legacy system was the painful part — three months of mapping fields and re-ingesting source files. But six months in we're running the back office of forty labels through one platform with two ops people instead of seven. The audit log alone made the compliance team cry happy tears.
DA
Director, Ops
Indie label group · Nashville
★★★★★
Honest take: it's powerful but the learning curve is real. Onboarding new ops people takes weeks not days, and the UI shows its enterprise roots — dense, lots of fields, not always intuitive about which workflow is "correct". The Reach delivery is excellent. Connect is promising but still maturing. I'd buy it again. I'd also budget more for training.
HC
Head of Catalog
Mid-tier publisher · London
★★★★★
We deliver 400+ releases a month across 80 distributed labels. Before OpenPlay Platform we had three different systems and a spreadsheet held together by hope. Now there's one tenant management screen, one approval queue, one delivery dashboard. Saved us roughly an FTE in year one.
VP
VP, Distribution
Global distributor · NYC
The Story

The back office music ran on.

OpenPlay was built from the inside out by people who'd actually run music catalogs at scale. Co-founder Edward Ginis came from the music rights management world and watched labels and publishers try to retrofit ERP systems, custom-coded internal tools and increasingly creative spreadsheets to manage rapidly digitising catalogs. The thesis was simple: the music business needed a purpose-built operational platform, not a generic CMS with music-shaped icons.

The platform now powers the back office of 3,000+ labels and publishers worldwide. Clients include two of the three majors — Universal Music Group and Warner Music Group — plus BMG, Concord, HYBE, Netflix, Disney Music, Big Machine and MNRK among many others. In September 2025 the company closed a multi-million-dollar funding round led by Tracy Maddux, formerly of Downtown Music.

The roadmap has been moving toward delivery and discovery. Direct Delivery launched in 2023, letting labels send releases to DSPs directly with no per-release fee. OpenPlay Reach launched in March 2025 under industry veteran Bob Barbiere, expanding the delivery offering to label/artist/release-level routing decisions. And OpenPlay Connect launched in March 2026 — described as "an app store for the global music business", with Audioshake, BeatBread, LyricFind, Musixmatch, Pex and others as launch partners.

It's worth being honest about who this is and isn't for. OpenPlay is enterprise software with enterprise pricing — typical engagements run into five and six figures annually, and pricing is "contact sales" rather than published. If you have three releases on Spotify and you're trying to get to your fourth, the right tool is DistroKid or TuneCore, not OpenPlay. If you have a catalog of two thousand tracks across fifteen artists and you're losing sleep over which territories which version is licensed in, then OpenPlay is the platform sized for the problem.

The other honest point: migrations are real work. Bringing a catalog into the system means mapping fields, re-ingesting source assets and cleaning up legacy metadata — typically a three-to-six-month project for mid-sized labels. Onboarding ops staff takes weeks, not days, because the system is dense by design. Once you're past that, the cost-to-operate drops noticeably. Before that, it doesn't.

FAQ

Questions, answered.

What size company is OpenPlay actually built for?

Realistically, anyone with a hundred or more releases under management who's feeling pain from spreadsheets, internal tools or generic CMSs. The pricing and onboarding overhead don't make sense for solo artists or three-release labels — DistroKid, TuneCore or Distrokid-grade tools are the right fit there. From mid-sized independent labels and publishers up through major label groups, OpenPlay's enterprise toolset is the design point.

How does pricing work?

OpenPlay is enterprise SaaS with contact-sales pricing — typical engagements run into five and six figures annually depending on catalog size, tenants, features enabled, and whether OpenPlay Platform (multi-tenant) is in scope. There's no published rate card. Direct DSP delivery via Reach is included with most subscriptions; Merlin members deliver free using their existing licenses, non-Merlin members access third-party licenses for a 5% fee.

What's the difference between OpenPlay Music, Platform, Reach and Connect?

Music is the single-tenant catalog management product for individual labels and publishers — assets, metadata, EPKs, releases, rights. Platform is the multi-tenant version for distributors and label groups managing thousands of labels with shared workflows and approvals. Reach is the delivery and monetisation layer — direct to DSPs, choice of routing per label/artist/release. Connect is the newer B2B app exchange — third-party tools (Audioshake, BeatBread, LyricFind, Musixmatch, Pex, others) plugged into the catalog with one-click commercials.

Does OpenPlay support video assets, not just audio?

Yes — music videos, behind-the-scenes content, lyric videos and visualisers are all managed in the same catalog as audio, with the same metadata, rights and delivery workflows. Video assets feed DSPs that support them (YouTube Music, Apple Music, etc.) through the same Reach pipeline.

What's the API like?

Full-coverage RESTful API across every part of the platform. Internal teams use it to integrate with royalty systems, marketing tools and label-specific workflows; developers also use it to power external sites, EPK embed code, and mobile apps that read from the catalog. Combined with the Connect marketplace's drag-and-drop pipeline builder, much of the integration work that used to require engineering is now configuration.

How long does migration typically take?

For mid-sized labels (a few hundred to a few thousand releases) plan on three to six months end-to-end — field mapping, source-file re-ingestion, rights-data cleanup, and parallel operation while staff are trained. Larger label groups with multi-tenant Platform deployments run longer. The migration work itself is real and OpenPlay's professional services team typically pairs with internal ops; this isn't a self-serve sign-up flow.

Who are OpenPlay's biggest customers?

Per the company's published materials and Billboard coverage: Universal Music Group and Warner Music Group (two of the three majors) plus BMG, Concord, HYBE, Netflix, Disney Music, Big Machine, MNRK and approximately three thousand other labels and publishers worldwide. The fact that two majors run on the platform is significant — majors have the most rigorous data-governance requirements in the industry.

What are the limits I should know about?

Three honest limits: pricing is enterprise and not transparent — budget for five or six figures annually before you start a conversation. The UI is dense and assumes you understand music-business operations — onboarding ops staff takes weeks, not days. And the newer products (Reach, Connect) are still maturing — Reach launched March 2025, Connect launched March 2026 — so the polish and capability gap will close over the next year or two but it's not closed yet.

The catalog system music runs on. Get a demo.

One platform for assets, metadata, EPKs, rights and direct DSP delivery. Used by majors, independents, publishers and distributors worldwide.

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OpenPlay
Catalog ops · 3,000+ labels
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